Nikolay Petrossian is one of the founders of, which from a small website about Russian football has become one of the leaders of Russian sports media.

As a PR Director of Adidas CIS, Nikolay was responsible for mass media communications, SMM team cooperation, and actively cooperated with opinion leaders.

Bookmaking business became the next step in Nikolay’s career. In November 2017, the Marketing Director and his team introduced the first international bookmaker to the Russian market bwin, previously the sponsor of Real Madrid, became the first foreign company to legally join the Russian market. 

Nikolay Petrossian joined ESforce Holding in 2018 on the position of Media Director to lead, the main esports media in CIS. In 2021 ESforce has announced the appointment of Nikolay Petrosyan as Head of RuHub Studio in addition to his previous duties.

Nikolay Petrossian reads courses on the topic of esports media in the International School of Sports Management and Financial University of Russian Federation Government, is an active speaker in professional conferences. Nikolay Petrossian is a member of MarSpo Awards jury, a professional award in sports marketing.