Sergey Barkhudarian has more than 10 years of sports marketing experience. He began his career in Sport Media Group where he worked as Business Development Director until 2014. His duties included expanding partnerships and sponsorship rights activation.

In 2015, Sergey became the Head of Publicis Sport & Entertainment Russia, a member of Publicis Groupe holding. Barkhudarian curated the group’s sports projects and worked with such clients as Mondelez, Mercedes-Benz, Procter & Gamble, and others.

Joined ESforce Holding team in 2019 as a Commercial Director responsible for creating a product line on the basis of ESforce actives, implementing sales strategies and key client communication.

Sergey Barkhudarian is an active social activist: a co-chairman of Association of Communication Agencies of Russia sports marketing committee, chairman of Marketing and Communications subcommittee of the Chamber of Commerce and Industry of the Russian Federation in sports businesses. Reads courses in such business schools as RMA, Synergy, and RMOU.