FragStore esports shop opens at Moscow’s Central Children’s Store

On April 14, Winstrike, a new esports arena, was officially launched at the Central Children’s Store on Lubyanka Square in Moscow. The ceremony included the official opening of an outlet of FragStore, an esports merchandise retailer.

RuHub studio talents Yaroslav “NS” Kuznetsov and Sergey “Smile” Revin made a special appearance at the event. The star guests held a signing session for the shop’s customers; Smile also took part in a livestream on the subject of a revival trend for esports arenas in Russia.

In the 100-square-meter space of the new FragStore outlet, over 500 articles are on sale, including accessories, merchandise from leading esports clubs, and international-brand gaming devices. A 10-percent discount on all items is offered for a week after the launch.

The shop at Winstrike will be FragStore’s sixth retail outlet in Moscow, and eleventh in Russia. The five outlets outside the capital city are in St. Petersburg, Stavropol, and Kaliningrad.

FragStore is the exclusive brand merchandise distributor for three major esports clubs,, Natus Vincere, and SK Gaming. Since 2015, FragStore has been part of the ESforce esports holding.