First KFC Esports Championship concludes in Moscow

Last weekend, the LAN finals of the KFC Esports Championship, part of the KFC BATTLE international youth project, were held at Moscow’s Sokolniki Park. Whites was the winning team after beating Marlerino eSports 2-1 in an intense final match. The winner of the KFC Esports Championship will play in the Dota 2 Russian Cup finals held by the Russian eSports Federation. Whites players will also go on a trip to Europe organized by the tour operator SUNMAR.

ESforce Holding provided technical and expert support to the project, and the RuHub commenting and analysis studio livestreamed every match in the closed qualifiers and the finals. The number of unique connections to livestreams of matches at any time during the tournament peaked at 19,800. Overall, the closed qualifiers, rebroadcasts, highlights, and final games of the tournament were viewed over 2,000,000 times on Twitch and VK, while the cumulative viewing time for the entire tournament was 7,600,000 minutes. On the above indicators, the KFC Esports Championship has drawn level with a number of professional international Dota 2 competitions.

Yaroslav “NS” Kuznetsov, Mentor, KFC Esports Championship; commentator and analyst, RuHub Studio: “Projects such as the KFC Esports Championship help young teams and players put themselves on the map and get a real opportunity to make it to the big stage. It’s nice to see our industry being noticed by established large brands. This goes towards an increasing number of people in Russia and the CIS becoming interested in esports. It will be great if similar tournaments are also held in other esports disciplines in the future.”

Oleg Pisklov, Managing Director, Russia, CIS, Central & Eastern Europe, Yum! Brands: “Each year, KFC BATTLE grows in scale and variety; we add new areas of activity that reflect modern trends and interests among young people. An esports tournament fit naturally into the project’s overall philosophy. We got impressive results in match views and participant numbers. We have a serious mindset; now that we know just how popular this area of activity is among the young, we must develop it further. Fans of esports can count on our continued support in the future."

2018 saw the first time the KFC Esports Championship was included in the KFC BATTLE international youth project. 4415 people from various cities and countries in the CIS, including Russia, Ukraine, Kazakhstan, Belarus and others, took part in the championship’s open qualifiers, held from March 31 to April 2. The twelve best teams advanced to the closed qualifiers, and only four five-player squads made it to the project’s LAN finals in Moscow.