Citymobil to partner with EPICENTER
Russian taxi service Citymobil has become an official partner of the CIS’ largest CS:GO tournament, EPICENTER, due to be held in Moscow from October 22–28. This marks the first time in the tournament series’ history that a logistics service has partnered up with the event’s organizers.
Citymobil will offer EPICENTER attendees a special discount on rides to the venue of the tournament’s October 27–28 finals, the CSKA ARENA Ice Palace. The company will also hold a special prize raffle among all attendees of EPICENTER finals at its partner booth.
The cooperation between Epic Esports Events (organizer of the EPICENTER tournament series, part of ESforce Holding) and Citymobil will include a number of digital activations in social media. The taxi service’s branding will also be integrated into the EPICENTER livestream and venue design. All esports players competing in the tournament will travel to the venue in premium Citymobil cars.
Svetlana Butyanova, head of marketing, Citymobil: “Esports is probably among the most actively developing fields today, attracting millions of fans every year. We’ve decided to support the tournament’s guests and help them “taxiport” to EPICENTER, one of the most important international tournaments of this fall, held in Moscow. Citymobil lets you get from one point to another quickly, comfortably, and cheaply; this year, our special discount will make it even cheaper for EPICENTER attendees. Additionally, our business-class vehicles will provide quick and safe transportation to the tournament venues for all participating players. We are happy that Citymobil has become the first logistic partner of this tournament.”
Maxim Maslov, CEO, Epic Esports Events: “A collaboration with a popular taxi service is one of the first instances in our industry of a service company entering esports. It is a prime example of a win-win story where we engage a quality service provider to increase the comfort of EPICENTER attendees and participants, while our partner, Citymobil, is getting an efficient tool for reaching out to its brand’s target audience.”
Epic Esports Events specializes in organizing international competitions, and was the organizer for the EPICENTER Dota 2 and CS:GO tournaments held in Moscow and St. Petersburg in 2016–18. Over 24 million viewers around the world followed the first EPICENTER: Moscow tournament. At Europe’s leading EuBEA awards in 2016, that tournament got the prize for the best event in Europe in the Live Entertainment industry. EPICENTER XL, a Dota 2 tournament held in Moscow in 2018, became the most-watched tournament of the Major series (held with support from Dota 2’s publisher, Valve) in the Dota Pro Circuit 2017–18 season.