Nikolai Petrossian appointed head of media at ESforce Holding

ESforce Holding (part of Mail.Ru Group) is announcing the appointment of Nikolai Petrossian as the company’s Head of Media. In this capacity, Nikolai will work on improving the ESforce’s media products and content, and increasing traffic to and monetization of its media resources, primarily its flagship esports portal,

Nikolai was a member of the original team at, which grew from a small website devoted to Russian football into one of Russia’s leading sports media. Later, as head of public relations at Adidas CIS, he was in charge of interacting with traditional media, the SMM team, and working with opinion makers.

The next stage in Nikolai’s career was a dynamically growing bookmaking enterprise. In November 2017, a team in which Nikolai was the marketing director introduced the first international bookmaker to the Russian market: bwin (previously a sponsor of FC Real Madrid) became the industry’s first foreign company to legally operate in Russia.

“I’m happy to join the team of the chief esports holding in the CIS. I find it a very interesting challenge to come and work in esports, which lies at the intersection of the sports industry, which I’m very familiar with, and entertainment; it’s also an area of business in which the media component has principal significance. It’s going to be very interesting to apply my expertise and working techniques in this new area”, Nikolai Petrossian commented on his appointment.

Nikolai’s primary task at ESforce Holding will be the growth of, the largest esports website in Russian, viewed by 1.5 million unique visitors every month. The portal covers all topics relevant to esports and its key titles, from Dota 2, Counter-Strike: Global Offensive, and League of Legends to PUBG, Fortnite, Warface, and Overwatch. The portal’s published content is supported by its social page on VK, where has 750 thousand followers generating a monthly reach of 2 million. In October 2018, the portal was officially registered as a mass media outlet.