Joint project by MegaFon and ESforce Holding took home Bronze Effie Award
On April 24th organizers of Effie Russia Awards 2019 held an official award ceremony. A large-scale project titled “Esports starts with you” by a leading Russian telecom operator MegaFon earned a bronze trophy in the “Sponsorship” nomination.
The massive esports marketing campaign by MegaFon has been made possible by the star talents of the RuHub studio and all of the Virtus.pro club lineups. The organizers of EPICENTER tournament have played a key role in the project by having hosted a major international competition MegaFon Winter Clash with a prize pool of $300 000, creating the most popular esports event of the month in CIS.
Overall, three projects implemented by ESforce and the holding’s partners have competed for the winning spot. In addition to MegaFon, Gazprom Neft’s G-Drive Challenge as well as Johnson & Johnson’s Acuvue Golden Lens projects have also competed as finalists in the “Sponsorship” and “Campaigns with a single channel of communications” nominations. ESforce Holding and its business units were partners of both these remarkable cases.
Effie Awards is the most prestigious marketing award in the world and a benchmark of the hallmark success in media and marketing communications, i.e. efficiency. The award dates back to 1968 with 52 countries-participants worldwide. Effie Russia Awards jury and challengers include the leading international and Russian brands, major advertising agencies, and renowned experts of the media and communications market.