MegaFon and ESforce Holding project is a winner of MarSpo Awards 2019
The project titled “Esports starts with you,” implemented by ESforce Holding and MegaFon in 2018, has claimed the first place in MarSpo Awards 2019 in nomination “Best esports sponsorship integration.”
Russia’s first multi-channel esports sponsorship campaign by MegaFon has brought together the star talents of the RuHub studio and all of the Virtus.pro club lineups. The organizers of EPICENTER tournament have played a key role in the project by having hosted a major international competition MegaFon Winter Clash with a prize pool of $300 000, creating the most popular esports event of the month in CIS.
Overall, 6 esports sponsorship projects have entered the nomination shortlist. Another project of Virtus.pro esports organization (a member of ESforce Holding) titled “Best year in Virtus.pro history” entered the shortlist in nomination “Best bookmaker companies’ sponsorship rights engagement in sports.”
2019 marked the creation of a stand-alone nomination for esports projects under the wing of MarSpo Awards. Russia’s sports marketing professional award annually celebrates the best sports cases and events on a jury basis. This way an esports series EPICENTER CS:GO 2017 became the silver finalist in a nomination “Sports event of the year” in 2018.
“Esports starts with you” project claimed bronze per Effie Russia Awards 2019, a prestigious marketing benchmark, in “Sponsorship” nomination. Overall, three esports projects supported by ESforce Holding and its business units were the finalists under the banner of Effie.