Euronics to become an official partner of RuHub studio

Euronics, the world’s leading electronics retailer, will become an official partner of RuHub studio (member of ESforce holding) during ESL One Hamburg Dota 2 series broadcast. The tournament’s final stage with a prize pool of $300 000 will take place on October 25-27 in Germany.

As part of the partnership agreement, Euronics brand image will be integrated into RuHub’s Russian-language broadcasts during the tournament’s qualifiers and final games. As one of the biggest electronics distributors for 35 European, CIS, and Middle Eastern countries, Euronics utilizes esports as an effective global marketing tool in order to expand to new markets as well as to improve the brand’s standing in the current one.

Alexander Kim, ESforce Holding Commercial Director: “Thanks to our cooperation with a number of electronics retailers, we have implemented many engaging and successful projects which have been recognized by major marketing awards. We are glad to see these results allowing such a major player on the net retail market – Euronics – to see us as a promising business partner.”

RuHub studio is a key media content producer for esports audience and the largest Russian-speaking esports studio in the world.