OUTPLAY and RuHub announce a collab clothing line

A Russian clothing brand for gamers OUTPLAY is to launch a capsule wardrobe line in collaboration with RuHub studio.

Collection release is due Fall 2019. You can find the collection's video-teaser on the brand's Instagram page and RuHub's media-channels (VKontakte, Instagram, Twitter).

As part of the partnership campaign, OUTPLAY will develop a special clothing line in smart casual style for studio and tournament broadcasts and a sport casual line for studio’s less formal streams.

Following the brand’s first collection, this will be a limited offer, with the clothing being only available to studio’s employees with few copies of every design.

“Our goal is to create something unique and ambitious, to re-think appearances inside and outside the frame. We need to link sports streetwear style of OUTPLAY and requirements publishers, sponsors, and audiences set before the looks of hosts and guests of a major broadcast operator”, – notes the creative director of OUTPLAY Yuriy Fedin.

“Our friends from OUTPLAY face quite a challenge: creating clothes that would highlight our talents’ individuality, look good in front of the audience, and be distinctive in a unifying, easily recognizable style – all while not looking the same. We all can’t wait to see what comes out of it”, RuHub Studio general producer Anton Oleynik commented on the partnership.

OUTPLAY official website: