Sky-high Dota: MegaFon and ESforce to host a“Superstomp” in Moscow City during The International 2019
MegaFon invites all Dota fans to an open The International broadcast event at the height of 230 meters in Moscow City: welcome to the “Superstomp from above”! The broadcast of the Dota 2 World Championship with a prize pool exceeding $33 million is a continuation of the partnership between Russia’s leading mobile operator and ESforce Holding.
The event will take place on August 23-25 on the 58th story of Imperia Tower. Besides top-notch Dota gameplay, the guests will be able to test their luck in raffles, visit the gaming zone and take photos with cosplayers. The “Superstomp” program includes a Dota 2 show match featuring Winstrike and an exclusive reveal of 5G technology by MegaFon.
Surprise from the organizers: a few lucky viewers will receive a unique opportunity to play a game in one team with esports athletes from Winstrike.
“Superstomp from above” project kicks off the joint esports campaign by MegaFon and ESforce in 2019. This partnership will also include Virtus.pro sponsorship, digital projects with professional players and RuHub studio talents, the brand’s integration into the holding’s media resources, and transferring media rights to esports content.
In 2018, MegaFon and ESforce conducted the first multi-channel esports campaign in Russia titled, “Esports starts with you”. For its massive contribution to establishing an effective communication channel with the esports audience, the project was awarded a bronze Effie Russia Award 2019 and a gold MarSpo Award 2019.
*a play on a word “pubstomp”. Pubstomp is a live broadcast of Dota 2 tournaments in a casual friendly atmosphere.