Sergey Barhudaryan leads ESforce commercial department

ESforce Holding announced its new CCO Sergey Barhudaryan. Sergey will curate formation of ESforce assets product line, implement sales strategies and overlook key accounts. Before his arrival to ESforce, Sergey was the head of Publicis Sport & Entertainment Russia — a member of Publicis Groupe, one of the most influential advertising holdings in the world.

Emin Antonyan, ESforce CEO: “Sergey Barhudaryan is a notable figure in the Russian advertising market and we are excited to welcome him to the ESforce team. I am certain Sergey’s experience and unique expertise will allow him to strengthen our current position as the main entry point to esports for brands as well as broaden the horizons for the holding.”

Sergey Barhudaryan has more than 10 years of experience in sports marketing. His career began in Sport Media Group agency, where he had been working as a business development director until 2014. In this position, Sergey was responsible for partnerships acquisition and sponsorship activities.

Sergey became CEO of Publicis Sport & Entertainment, a member of the Publicis Groupe advertising holding in 2015. He curated all the sports projects of the agency, working together with such clients as Heineken, Mercedes-Benz, Procter & Gamble, Visa, Mondelez, Coca-Cola, McDonald’s, Samsung, Gazprom Neft, Avon, “Stoloto”, Coty, as well as FC “Zenit”, Russian Premier League, One SGM, and others.

Sergey is one of “the esports pioneers” of the Russian advertising market where he managed such projects as Gillette — Aleksey “Solo” Berezin (, Head & Shoulders — Roman “RAMZES” Kushnarev (, Mercedes Benz — Most Valuable Fan campaign, TUC — DreamLeague, and others.

Sergey Barhudaryan, ESforce CCO: “I am excited to join ESforce holding, the leader of an extremely innovative and curious esports industry. The industry’s potential is gigantic, and we have everything ready for massive and interesting projects. However, esports marketing undoubtedly requires a more systematic approach utilizing understandable metrics and clear goals. Systematization and formation of relevant communication channels with the advertising market will be among my highest priorities.”

Sergey Barhudaryan is a prominent public figure and one of the leaders of the advertising industry development and education as a co-chairman of Sports Marketing Committee of ACAR (Association of Communication Agencies of Russia), and a chairman of Marketing and Communications sub-committee of Chamber of Commerce and Industry of the Russian Federation sports industry committee. He is also a mentor in such business schools as RMA, Synergy, and RIOU (Russian International Olympic University).