Esports fan from Irkutsk won an A-class Mercedes-Benz sedan in the Most Valuable Fan contest
The users’ submissions and the winner’s story can be found on the project’s website http://mbmvf.cybersport.ru
A global automobile brand Mercedes-Benz has held a contest “the Most Valuable Fan” aimed at Russian esports fans together with ESforce Holding and Publicis Sport & Entertainment. The winner was decided in two stages: an open vote with 3500 participants acting as impartial judges, and via a jury formed from esports community experts. To win, the contestants have submitted short videos about their passion – their favorite esports team. The winner of “the Most Valuable Fan” title, Renat Chernigovskiy from Irkutsk, has dedicated his entry to team Virtus.pro and received a Mercedes-Benz A-class sedan.
More than 2200 fans submitted for the contest. The entries that met the contests’ rules have been rated by the viewers and members of the celebrity jury. The expert panel included: RuHub studio commentators Vladimir “Maelstorm” Kuzminov and Yaroslav “NS” Kuznetsov, Sports.ru journalist Yana “Lady Frika” Medvedeva, Virtus.pro team reporter Maria “Mrs. Marple” Ermolina, and NaVi team reporter Yana “b2ru” Khimchenko.
The winner was announced in the grand award ceremony taking place in Moscow Yota Arena during the broadcast of the ESL One Hamburg 2019 final stage. As the award ceremony was integrated into RuHub studio broadcast, Renat’s victory was seen by tens of thousands of the tournament viewers.
“We are happy to see our contest so well received by the esports community. The project demonstrated how active and involved the Russian esports audience is in the lives of their favorite teams, and who we should thank for making esports so unforgettable. Our deepest gratitude to all the participants of “the Most Valuable Fan” and congratulations to the winner!”, Mercedes-Benz RUS commented on the results of the contest.
Mercedes-Benz making exciting esports projects a reality is a long-standing tradition by now. As early as in 2016, Mercedes-Benz became an official partner of European League ESL. This partnership resulted in the Most Valuable Player campaign that has been taking place for the third year in a row. As per 2019, the viewers and the expert community have awarded the best players of ESL series automobiles with a total value of 300 000 Euro. Thanks to the Russian Most Valuable Fan campaign, the esports fans have also been able to leave their mark in the esports history.
Mercedes-Benz RUS joint-stock company is a Russian subsidiary of Daimler AG trust. Daimler AG (Daimler-Benz AG in 1994) was the first foreign car manufacturer to found a subsidiary closed joint-stock company Mercedes-Benz Automobiles on the territory of the Russian Federation on 8th December 1994. Mercedes-Benz RUS joint-stock company is the only official importer of light-duty and passenger automobiles of Mercedes-Benz marque, and passenger automobiles of smart marque. The company launched the production of Mercedes-Benz Sprinter Classic light commercial vehicle on the GAZ manufacturing plant in Nizhny Novgorod as well as diesel engines for them in Yaroslavl. 3rd April 2019 marked the grand opening of a Mercedes-Benz passenger vehicle production plant in Moscow Oblast. 2019 is the 125th anniversary of Mercedes-Benz in Russia.
ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.
Publicis Sport & Entertainment is a sports marketing department of Publicis Groupe with headquarters in London. The unit offers its clients full-service support specializing in sports industry from creative strategies to media support, sports events sponsorships and licensing. The unit is active on all major international markets and has the following worldwide known brands as its clients: P&G, Mercedes, Heineken, Samsung, Mondelez, Gazprom Neft, Coty, Duracell, EA, etc. as well as sports rightsholders: FIFA, NBA, Zenit, Russian Premier League, International Olympic Committee, and others.