Yaroslav Meshalkin conducted an open lecture on the topic of esports in RANEPA

Chief Strategic Communications Officer of ESforce Holding Yaroslav Meshalkin has performed with an open lecture as a part of the Masters of New Media symposium series. The listeners discovered answers to the most common questions about esports, discussed the reasons behind its rapid development and attractiveness for brands:

“The esports audience is fairly loyal to brands as it understands the importance of brands backing up the esports product it likes so much: exciting shows with high-level production. When you root for your favorite team, stay on the edge of your seat as you follow the action on stage or your screen, you look differently at the brands that appear on the broadcast or the stage.”

The participants have discussed the industry in 20 years, stereotypes and myths surrounding esports and gaming, how to correctly organize the interaction with journalists and bloggers during an esports event and much more.

Masters of New Media symposium series support the  “Digital communications and new media” curriculum of Liberal Arts Institute of Russian Presidential Academy of National Economy and Public Administration. The series also featured such speakers as futurologist Aleksey Andreev, Director of Digital Transformation Department of Accounts Chamber of Russia Mikhail Petrov, Director of Government Authorities Communications of Google Russia Marina Zhunich and others.