TUC becomes an official partner of RuHub studio during Dota 2 international tournament broadcast
Mondelēz International Group, the manufacturer of TUC salted snacks, will be an official partner of RuHub esports studio (a member of ESforce holding) during the broadcast of MDL Chengdu Major Dota 2 series. The tournament’s group and final stage will take place on 16 — 24 November in the Chinese city of Chengdu and feature a prize pool of $1 000 000.
TUC brand will be integrated into the Russian-based RuHub broadcast of the event’s group and final stages. TUC crackers are a great snack during long esports tournament, therefore the ad campaign’s slogan is “Turn it to the max with TUC!”.
Mondelēz International has been working in the Russian market for more than 20 years. The company manufactures such recognized by all Russians brands as Alpen Gold chocolate, Milka, Picnic, “Yubileynoe” cookies, Oreo, “Medvezhonok Barney” biscuits, “TUC” crackers, “Dirol” chewing gum, and “Halls” hard candy. The company’s manufacturing plants are located in Vladimirskaya and Novgorodskaya regions. The company actively invests in the Russian economy and frequently conducts large scale social and charity projects. For Mondelēz, esports integration is an effective marketing tool among the active young audience.
***RuHub studio is a key media content producer for esports audience and the largest Russian-speaking esports studio in the world.
ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.