BEYOND EPIC presents MegaFon as “The Fastest Partner”
Russian mobile operator MegaFon support for esports tournament from Beyond The Summit and ESforce Holding: branding of the media space and the contest "Cosplay without overpayments”.
MegaFon became a partner of the international Dota 2 tournament BEYOND EPIC with $250.000 prize pool. The company has the unique status: "The Fastest Partner of BEYOND EPIC". The tournament will be held from June 15 to 28. It will be held by the largest esports holding in Russia and Eastern Europe, ESforce Holding, together with the Beyond The Summit, North American Studio.
MegaFon will provide extensive support for the esports tournament’s integration into the media space (support will take place on the RuHub Studio channels on Twitch, in the RuHub and EPICENTER social networks), as well as an interactive section "Cosplay without overpayments".
In addition to large-scale integration into the media space of the tournament, MegaFon will hold a competition "Cosplay without overpayments", emphasizing the main idea and name of the operator's new tariff line — #BezPereplat (#WithoutOverpayments in English). Fans of the game will be able to show how a creative approach allows you to recreate your favorite character at no great cost. Photos of contestants from all over Russia will be broadcast in RuHub Studio, during which the Studio's star commentators will choose the finalists. The winner will be determined by a multi-thousand audience of BEYOND EPIC on the final day of the tournament in a Twitch chat. The contestant with the highest number of votes will receive the main prize — iPhone 11 Pro.
Ekaterina Goncharova, Head of Internet Marketing, MegaFon:
"We are happy to open up new digital opportunities for our important audience — esports, who value technology and communication quality. Continuing our immersion in the world of esports, in which MegaFon was one of the pioneer brands, we strive to create spectacular moments for fans and surprise them with interesting activities-all this is waiting for the audience of BEYOND EPIC. Earlier, our company and ESforce Holding successfully held the MegaFon Winter Clash international tournament, organized a unique 5G esports tournament, and implemented the first multi-channel esports campaign in Russia — "Esports starts with you". The project, which helped the brand build effective communication with the esports audience, was awarded a bronze award at the Effie Russia Awards 2019 and a gold at the MarSpo Awards 2019."
Sergey Barkhudaryan, Commercial Director, ESforce Holding:
"The esports community is very demanding about Internet speed and quality of communication, which is why MegaFon's involvement in esports is so valuable. Our joint projects have already found a response in the hearts of esports fans and received prestigious awards from the expert community. We are excited to be writing a new collaborative chapter in the digital world of BEYOND EPIC!"
Beyond EPIC will be held in two divisions: Europe/CIS and China, with a total prize pool of $250,000. Ninjas in Pyjamas, Team Unique, Virtus.pro, OG, PSG.LGD, Vici Gaming, Royal Never Give Up and other famous teams will compete for the title of champion. The group stage for teams from Europe and the CIS will be held from 15 to 24 June, while teams from China will play from 21 to 25 June. The playoffs for teams from Europe and the CIS will be held from June 25 to 28, during which the prize pool of $200 thousand will be drawn. The Chinese division will compete for the championship from June 26 to 28, sharing $50 thousand of the prize pool.
The ESforce Holding tournament operator Epic Esports Events, known for its flagship EPICENTER tournaments, and RuHub Studio, whose Dota 2 broadcasts in 2019 became the most viewed worldwide, are responsible for organizing and broadcasting the tournament in Russian. The joint C Beyond the Summit tournament with the support of MegaFon is designed to combine the experience of three outstanding esports companies and present the audience with bright confrontations of the best teams of the CIS, Europe, and China.
MegaFon is an all-Russian operator of digital capabilities and a three-time winner of the Ookla award for "the fastest mobile network in Russia". The company's services are used by 75.2 million customers.
ESforce Holding is one of the largest esports organizations in the world and the leader of Russian computer sports. The holding company combines all the key areas of the esports business: from its own professional club to organizing international tournaments, from creating and distributing content to advertising and infrastructure projects.
ESforce resources cover 90% of the esports audience in Russia and the CIS, as well as cover a significant part of the core international audience. The synergy of assets in the interests of clients and partners is provided by our own marketing Agency within the holding.
ESforce Holding traces its history back to 2015. In 2018, the holding company joined the structure of the leading Internet and IT company in Russia — Mail.Ru Group.
Epic Esports Events has been hosting a series of EPICENTER tournaments among the world's top esports players in Moscow and Saint Petersburg since 2016. EPICENTER competitions are watched by tens of millions of viewers around the world, the finals gather stadiums, and the organizers have repeatedly been awarded the prestigious EUBEA, Eventex, MarSpo, BISPO, BEMA and Sport Leaders Awards.
Epic Esports Events also hosts the regular Epic League, which is attended by esports teams from the CIS and European countries. In different years, EEE has been and continues to be an organizer of international tournaments for brands: Parimatch League, MegaFon Winter Clash, Adrenaline Cyber League, KFC Battle, and others.EEE is part of ESforce esports holding.
RuHub is a key producer of media content for esports audiences and the largest Russian-language Studio in the world. The Studio consists of leading CIS analysts and esports commentators who officially cover major tournaments from Valve, including the International, in Russian.
RuHub Studio has hosted and broadcasts the largest and most popular tournaments, including the stages of the Dota 2 and Fortnite world Championships, CS:GO tournaments, Rainbow Six, and even show matches with the stars of the Russian national hockey team. RuHub is part of esports holding ESforce.