Events

Ruhub Studio's commentator Dmitry "CrystalMay" Korchevinin became the face of Miller's Alcohol Free advertising campaign

Commentator and host of RuHub Studio Dmitry "CrystalMay" Korchevinin became the face of the campaign's esports direction "Gifts from us — the choice is yours!" by Miller Alcohol Free brand. As collaboration's part, CrystalMay will tell you about a special competition from the brand of non-alcoholic beer on social networks and on advertising banners. The media campaign will also be supported by RuHub, the largest Russian language esports broadcasting studio, and Cybersport.ru, the main CIS esports portal.

Anyone over the 18 years old will be able to participate in the contest, presented to the esports audience on behalf of Dmitry "CrystalMay" Korchevinin. To do this, you need to register on the site the code found under a lid or on a can's key of promotional Miller Alcohol Free products, and get prizes, which include certificates for purchases in Steam, Fragstore or Svyaznoy stores, in a popular music service, and many others. Every month, the JBL Tune 120 TWS Bluetooth wireless headphones and the JBL Flip 5 speaker will be awarded.

Sergey Barkhudaryan, Сommercial Director of ESforce Holding:

"We are glad that such a bright brand as Miller Alcohol Free has become our partner, as it has given many interesting and bright opportunities in the entertainment industry, which corresponds to the spirit and audience of esports. I am sure that with the arrival of such a powerful brand, esports will sparkle with new colors!".

Maria Likhovid, Publicis Sport & Entertainment Group Head, Digitas Moscow

"We are glad that our long-standing partner chooses an esports audience to promote the Miller Alcohol Free youth brand and its values. The new partnership is another signal to the advertising market about the possibility of successful collaborations of non-endemic brands and esports events."

The campaign "Gifts from us — the choice is yours!" will last until August 31.