ESforce Holding won the IPRA Golden World Awards for Excellence in Public Relations 2020
ESforce Holding's strategic communications department won the prestigious IPRA Golden World Awards for Excellence in Public Relations 2020 in the “Sport — Inhouse” category. Members of the International Public Relations Association (IPRA) jury highly appreciated the project called “Esports: From Subculture to Mainstream!” dedicated to promoting the holding company in the public space and promoting esports in Russia:
Yaroslav Meshalkin, Chief Strategic Communications Officer at ESforce Holding:
"I am sincerely glad that our case "Esports: From Subculture to Mainstream!” PR professionals of the international level were highly appreciated. We always strive to apply for general categories related to sports, entertainment, and media, rather than specialized esports, because we believe that esports has long been in no need of indulgences and a narrow circle of similar competitors. We reflected this idea in the name of the project, and the victory in the international competition proved its validity. Thank you to all our team and all those who help us successfully promote esports to the masses!"
The full list of IPRA GWA laureates is available here: https://www.ipra.org/golden-world-awards/winners/.
The IPRA Golden World Awards for Excellence (GWA) — is an annual award established in 1990 that recognizes outstanding achievements in public relations worldwide in various categories. The jury members select the best works of PR teams that meet international quality standards in the field of public relations.
IPRA, the international public relations Association, was founded in 1955 and is the leading global network for public relations professionals. IPRA is committed to promoting trust-based communication and ethical public relations practices. IPRA is the organizer of the annual global public relations competition Golden World Awards for Excellence.