ESforce Holding and esports club Natus Vincere announce end to partnership

The contract signed in 2016 between ESforce Holding and the esports club Natus Vincere (Na’Vi) is set to expire in November 2017. By agreement of the parties, media and advertising sales rights regarding Na’Vi are reverting to Zero Gravity Group, headed by Alexander Kokhanovskyy.

Over the course of the cooperation between ESforce and Na’Vi, several major partner agreements have been signed, an elaborate approach to sales was developed, and the club’s operation reached a qualitatively new level in terms of legal and administrative transaction support. The parties regard all their mutual obligations as successfully fulfilled; ESforce Holding has decided to focus on its own projects, while Na’Vi’s management opted to continue development on its own.

Anton Cherepennikov, founder and co-owner, ESforce Holding: ”We are pleased with the cooperation we’ve had with Natus Vincere; over its course, we have been able to achieve a lot together. Upon our mutual agreement, a decision was made to not extend our partnership; the holding decided to focus on pursuing its own projects.”

Alexander Kokhanovskyy, Zero Gravity Group: “Working with ESforce Holding has been a major step in Natus Vincere’s development. We are now entering a new stage in our club’s history, in which I see greater opportunities for monetizing Na’Vi’s assets using our own resources.”

Yevhen Zolotarov, CEO, Natus Vincere: ”We are convinced that independent development will have a positive impact on Na’Vi’s identification in the future. In the coming year, we will focus on improving our infrastructure for serving teams, and work on the quality and frequency of the content we release as well as its monetization; furthermore, we will work on attracting new long-term sponsorship contracts, both for Na’Vi as a whole and individual contracts for the club’s players.”