Events

ESforce integrates management Cybersport.ru and RuHub under Nikolay Petrosyan

ESforce Holding announces the appointment of Nikolay Petrosyan as Head of RuHub Studio. In this position, the top manager will combine the studio management with the management of the media Cybersport.ru. Anton Oleynik, who previously headed RuHub, is leaving the studio and the holding company.

During work under Anton's leadership, RuHub Studio has organized broadcasts of major international tournaments, including world Championship-level competitions. High audience interest has repeatedly confirmed the studio leading position in the market. The studio has formed a team of the best professionals in the industry-from directors, hosts and editors to star commentators and presenters.

Anton Oleynik: "I am very grateful to my team and all my colleagues at ESforce for the three incredible years we have worked together. We gave our viewers more than a hundred illuminated tournaments during this time — and received more than 200 million hours of views in return. I wish the studio further success, I am sure that it remains in reliable and professional hands!»

The combined management of two media assets should contribute to their effective development. Nikolay Petrosyan, who headed the Cybersport.ru In 2018, he is one of the strongest media managers in Russia and the CIS. Nikolai was at the origin of the portal's creation Чемпионат.сом He was the PR Director of adidas CIS and held the position of Marketing Director in the first international bookmaker on the Russian market — bwin.

Since joining ESforce, Nikolay Petrosyan has confirmed and strengthened his leadership position Cybersport.ru among Russian-language esports media. Since 2018, the media resource has repeatedly updated its audience records, improved the quality and quantity of content, and expanded advertising opportunities. Thanks to this today Cybersport.ru it demonstrates consistently positive financial results, standing out against the background of similar media assets. Since 2018, the portal has been consistently included in the top 20 most cited media in the sports industry according to Medialogia.

Nikolay Petrosyan, ESforce Media Director, Head of Cybersport.ru and RuHub: "It's a big responsibility to become the head of one of the leading esports broadcast studios, with a strong brand and a talented team. I see it as particularly important to preserve the legacy of RuHub, while not being afraid to experiment and implement the best practices in the market — as befits a well-known studio."