ESforce Holding projects included in the MarSpo Awards 2022 shortlist

Two ESforce Holding projects implemented in 2021 have been shortlisted for the MarSpo Awards 2022.

The Cyberatom project was nominated in the category "Best Sponsorship Integration/Activation in Esports". ROSATOM, together with ESforce Holding and the Russian Esports Federation created a large-scale cybersports campaign, during which they integrated the brand into major Russian tournaments, carried out HR activities with employees and developed their own information resource for fans of cybersports and games.

The project of RuHub studio became the co-recipient of the award in the category "The best anti-crisis solution in sports marketing". RuHub Studio has developed an alternative format for covering the largest Dota 2 (TI10) and CS:GO (PGL Major Stockholm 2021) tournaments, creating the Hall of Champions and FAN Sector projects, with the help of which it ensured uninterrupted content preparation, increased interest in studio venues even in the absence of media rights for major events.

MarSpo Awards is a professional award for sports clubs, federations, leagues, brands and agencies that use sports marketing tools most effectively in their work. Winners of the MarSpo Awards 2022 will be selected May 24-26 after an online defense of their projects.

ru