ESforce Holding projects included in the Sport Business Awards 2022 shortlist

Broadcasting of The International 10 and PGL Major Stockholm 2021 by RuHub Studio and the Rosatom State Corporation esports campaign, implemented by ESforce Holding and the Russian Eports Federation, were shortlisted for the annual Sport Business Awards in the categories "Breakthrough of the Year" and "Creative of the Year", respectively. In their nominations, the projects will compete for the award with such clubs and organizations as CSKA, GBU "Mosgorsport", Artemy Lebedev Studio, the All-Russian Volleyball Federation etc. ESforce Holding partners' esports projects were also included in the shortlist: HAVAL integration into the world esports tournaments and the Russian Esports Championship (joint application of the ANO Directorate of Festival and Cultural Events of the Chelyabinsk Region and the Russian Esports Federation).

RuHub Studio has developed an alternative format for covering the largest Dota 2 (TI10) and CS:GO (PGL Major Stockholm 2021) tournaments, creating the Hall of Champions and FAN Sector projects, with the help of which it ensured uninterrupted content preparation, increased interest in studio venues even in the absence of media rights for major events.

Rosatom, together with ESforce Holding and the Russian Esports Federation, created a large-scale esports campaign, within which they integrated the brand into the largest Russian tournaments, conducted HR activities with employees, and created their own information resource for fans of esports and games. All this helped to minimize stereotypes about a career at Rosatom among young professionals and show that the corporation is on the same wavelength with its employees.

The winners in the Sport Business Awards nominations will be determined on April 15 after the projects presentations. The award ceremony will be held at Yota Arena on April 21.