Pyaterochka Delivery becomes the Dota 2 Champions League Season 5 official partner

The Pyaterochka Delivery service becomes the official partner of the 5th season of Dota 2 Champions League (D2CL). The tournament is organized by Epic Esports Events with the Russian Esports Federation support. The broadcast and commentary of the tournament is organized by RuHub Studio.

The tournament will be held from November 8 to 28 in an online format, participants will draw a prize pool of $ 50.000. As part of the Dota 2 Champions League, Pyaterochka will conduct marketing campaigns for esports fans and integrate its own identity into the media space of the tournament. The official partner also offers a special promo code CYBER20 for all tournament viewers, which provides a 20% discount on the first order.

Denis Nuzhdin, Head of Marketing at Pyaterochka Delivery service:

"Pyaterochka is actively experimenting with the gaming territory — we have conducted partner promotions with Cyberpunk 2077 and Brawl Stars, contests with esports ambassadors. This time we decided to go a little further — this is the first partnership with a major esports tournament for our delivery service. We know that a lot of stars have lit up at Dota 2 Champions League — we will be glad if this season, which we support, will go down in the history of the CIS-Dota!"

Mark Averbukh, Product Director at Epic Esports Events:

"During the pandemic, we quickly rebuilt from holding the largest stadium tournaments in the CIS to a series of online competitions that are critically important for the local esports community. And we really appreciate the partners who bring additional value to these competitions for the audience. The Pyaterochka Delivery service has certainly become such a partner, because the opportunity to order products with delivery in 45 minutes (on average, this is one card in Dota 2) should really appeal to our viewers."

Pyaterochka is the largest Russian chain of grocery stores "at home". The Pyaterochka retail chain is part of X5 Group, a grocery retail company in Russia, which also includes the Perekrestok supermarket chain and the Karusel hypermarket chain. The first store of the retail chain opened in 1999 in St. Petersburg. As of September 30, 2021, 17,600 Pyaterochka stores were operating in the country in 66 regions of the Russian Federation. In 2019, the network launched an express delivery service, already operating in more than 30 regions.